The Holiday Trend Guide

Task:

To create a guide that showcased trending promotional items in a way that was functional, professional, and eye-catching.

Program(s) Used:

InDesign

Details:

This was a project I worked on during my time with Supply Logic Webbmason.  The trend guide featured over 100 different customizable promotional items that I contributed to hand selecting for client needs. Organizing such a large amount of information was the main challenge of this assignment. Equally as important was making the guide appealing to a wide variety of clients ranging from hip & fun brunch spots to corporate banks.

The solution came in maintaining clean design that highlighted the products. I chose to take advantage of photos that showed the product in use to promote them outside of just the basic information. Additionally, I chose to include a feature page or two per category to break up the repetition amongst pages. I included branding from Supply Logic Webbmason (just Webbmason at the time) in small ways, like feature color. This served as a reminder for our clients that we are behind the guide and the supplies, while still allowing them to visualize their brand with the products.