Beverage Label

Task:

To create a label for a beverage utilizing 2 design trends from 2022.

Program(s):

Illustrator and Photoshop

Details:

This project came with a large amount of creative freedom. The only limiting factor was incorporating the design trends I chose. 

For this project I chose to utilize the grunge trend that was especially common in fonts at the time. I also chose to incorporate a color trend by selecting green as my main color. With so much creative freedom I chose to include a personal touch. I based the product on the name we gave my dad’s homebrewing hobby (Sacarnoel Brewing). I included a nod to this with the SB logo I created to represent the brand. I chose to keep the design centered around my dad by including the beloved family dog as the inspiration for the beer’s mascot. I conducted a photo session to gather my own reference images. My greatest accomplishment with this project was adapting trends in a way that was still showcased my style and personality.