Marketing Emails

Task:

To design a variety of e-blasts that effectively market a company and their products while still maintaining brand standards.

Program(s) Used:

HigherLogic and Photoshop

Details:

These are a few examples of the many email marketing campaigns I have created during my time with The YGS Group. Layouts are all html emails created in HigherLogic. I enjoy finding ways to rethink the typical cube layout of standard corporate eblasts. I’m a sucker for print design and physical things I can grasp, so I like to try to incorporate those feelings into the e-blasts I work on. For the Flexible Packaging Association it was important to me to showcase the product that they were representing even if what were actually selling was print and digital ads. I wanted the receiver to feel like they had gotten a package in their inbox. One of my favorite examples of this was the company holiday “card” I worked on for YGS. Our SVP had expressed interest in sending out a physical card but we were limited by the asynchronousity of everyone’s schedule. With this idea in mind I designed a vintage feeling postcard (the snow actually moved on the original email) and took the time to scan in everyone’s signatures the they sent me. The end result was a lovingly signed postcard sent right to client’s inboxes.