Liquid IV Design

Task:

To create a label or Liquid IVs that accomplished a series of marketing tasks within a small space.

Program(s) Used:

Illustrator and Indesign

Details:

Liquid Ivs were the first marketing handout I worked on for the Pool and Hot Tub Alliance when they were acquired as a new client. The first goal was to be an eye-catching and fun conversation starter for the sales reps. I chose to lean into the pool theme while still keeping nods to what the handout was. The other main goal was promoting our media kits, a custom website build that represents all of the offerings we sell for each association. I chose to utilize catchy calls to action and QR codes to keep a large amount of info concise and to the point