Event Handouts

Task:

To design a handout that communicates a large amount of information quickly and effectively for event distribution.

Program(s) Used:

InDesign

Details:

I love the challenge of figuring out layouts, and event handouts are one of my favorite ways to experiment with that. It is important for the sales team to have as much as possible in their arsenal when starting conversations at events. These sheets serve as a great way to summarize offerings and pique interest about what else may be available. I love being able to pull fun nods to the brand or what the event is about in each hand out. The most obvious example of this is the American Bus Association sheet which has bus stops as the headers and a city map for a border. Slightly more obscure references include the call back to classic John Deere farm branding in the National Association of Agricultural Aviation sheet and the brick like layout of the National Reverse Mortgage Lenders Association sheet. I thrive on finding creative ways to include branding outside of just colors, fonts, and logos.